Profound products are designed to enhance the creativity of stylists in their quest to provide their clients with the highest possible level of personalized beauty. We use the finest natural and laboratory-created ingredients in order to formulate products that provide complete color assurance, while protecting against damage from the sun and environment.

YON-KA is a premier French skin care collection. This family owned business is built on pure “passion.” YON-KA has a passion for the science of nature, not synthetics. Utilization of botanical sciences known as the “YON-KA 5” make this skin care line stand alone in its nourishing and healing of the body and soul. Their aromatic essences alone will regenerate your spirit.

Alfaparf brings the shine back to hair with Semi Di Lino. Their at home hair care, as well as, Salon Treatments, utilize linseed extracts and vitamins E & F which help you discover shine, protection, and a life force to your hair.

Retrohair takes pride in enhancing the quality of your hair and making home styling easier. Retrohair products help you achieve great styling results and improve your hair's overall condition. No matter what type of hair you have, Retrohair has the product for you.

So Pure uses the power of essential oils and plant extracts to create healthy, shiny hair, while at the same time, not forgetting the importance of a healthy scalp. With essential oils & plant extracts being the only active ingredients in these products, it allows us to focus on the well-being and aromatherapy experience. Experiencing a relaxing scalp massage enhances the effects of these products.