Founded in 2001 in Stockholm Sweden. The brand’s philosophy, “Natural & Science” is the central story focusing on creating high performance vegan and cruelty-free products using only natural ingredients committed to creating professional results.

Holistic approach, transformative results. Clean is our motto, results are our mission, we believe in the transformative connection between beauty and well-being. Our promise? Never wavering from our no compromises commitment to quality so we can make clean, holistic and effective products accessible to everyone .

Our mission is to leave the world better than we found it-not because it’s easy, but it’s the right thing to do.We are the clean beauty of tomorrow. One which has nothing to hide and believes in a minimalist approach where we enhance the uniqueness of every individual while minimizing our impact on the planet.